New Energy for Nonprofits

Your mission matters.

New Energy
for Nonprofits.


 Founded in 2013, Kelly Strategies is a consulting firm specializing in fundraising strategy for nonprofits. Our personalized, proven strategies and engaging trainings have helped our 50+ nonprofit partners and their leaders take on development challenges with new eyes, new focus, and new energy.

Our Services

We offer a full range of fundraising services. Whether you have a short-term project or a deeper need for collaboration, Kelly Strategies can help you grow.


  • Case development

  • Feasibility studies

  • Campaign planning

  • Committee training and management

  • Campaign implementation


  • Development assessments

  • Infrastructure review

  • Revenue analysis and forecasting

  • Annual development planning

  • Plan implementation


  • Major gift program development

  • Corporate and foundation strategy

  • Annual fund strategy and support

  • Prospect identification and research

  • Development infrastructure and tools


  • Organizational visioning

  • Leadership meeting facilitation

  • Board fundraising training

  • Team building and coaching

  • Development staff searches

Susan is a skilled development consultant, professional and personable, who delivers great results. She manages projects exceptionally well, has strong follow-through, and consistently responds to challenges with a can-do spirit!”
— Courtney Reeve, Executive Director, Aspire! Afterschool Learning

Meet Susan Kelly

Susan is a born fundraiser and an invaluable nonprofit strategist who brings an open mind and dynamic ideas to every project. With over 15 years of professional development experience, Susan combines her broad fundraising knowledge and practical smarts with optimism, energy and passion for the nonprofit sector. The result is a unique client + consultant partnership that has produced successful campaigns, increased annual giving and greater leadership engagement from dozens of nonprofits in the Washington, DC region and beyond.

Susan honed her consulting skills with leading nonprofit consulting firm, Orr Associates, Inc. (OAI, now the Orr Group). Prior to her consulting career, Susan was a successful frontline fundraiser for The Leukemia & Lymphoma Society and Richmond Animal League.

Personally, Susan is a displaced Texan now living in Arlington, Virginia with her husband and three children. She’s an active volunteer, donor, and advocate for her kids’ schools and local community.

Kelly Strategies was key to the success of our recent campaign for our new dental clinic. Susan instilled confidence in our Board to move forward with the campaign by providing feasibility study data and by showing them a clear pathway to success. She helped us develop a plan and kept us on track until we achieved our goals.
— Nancy White, Executive Director, Arlington Free Clinic

Our Nonprofit Partners


ACT for Alexandria

Animal Welfare League of Arlington

Building Bridges Across the River

Coalition for Nonprofit Housing & Economic Develop.

Compass Pro Bono

DowntownDC Business Improvement District

Encore Stage & Studio

HomeAid Northern Virginia

Jeffrey A. Reed Memorial Fund

Jewish Women’s Renaissance Project

Lost Dog & Cat Rescue Foundation

Little Falls Village

The Alliance for Housing Solutions


Army Navy Country Club Foundation

Aspire! Afterschool Learning

Benedictine Sisters of Virginia

Childhood Education International


Educare of Washington, D.C.

Global Scholars Foundation

Main Street Child Development Center

Mentors of Minorities in Education

National Art Education Association

New Futures

The Dream Project

The New School of Northern Virginia

The Reading Connection

The Trinity Forum


Arlington Free Clinic

Community Coalition for Haiti

Fort Washington Medical Center

Health Educational Funders Network

Hope for Henry

Real Food for Kids

Ronald McDonald House Charities of DC

University Health System (Louisiana)

Whitman-Walker Health

Social Services

Bread for the City

Bridges to Independence


Carpenter’s Shelter

Community Action Council of Howard County

District Alliance for Safe Housing

Father McKenna Center

Friends of Guest House

Future Link

Good Shepherd Housing & Family Services

House of Ruth

MVLE, Inc.

The Campagna Center

Women Giving Back

We brought Kelly Strategies in at a critical time, and I’m so glad we did. Our collective vision for our campaign hadn’t quite gelled and with her help it did. Susan’s clear counsel, strategic orientation and persistent encouragement earned the respect and admiration of our whole team. I’m grateful!
— Shannon Steene, Executive Director, Carpenter’s Shelter


Name *

Contact Info

Susan Kelly, Principal
Kelly Strategies
Washington, DC Metro Area